Facebook Click Fraud Angers Web Advertisers
Companies and advertisers on the popular social networking site Facebook have been shocked to find that ads they placed on Facebook have generated many hits that did not correspond to visits to their site. Recently, Facebook advertisers were quoted as having as much as 10 times the amount of clicks by Facebook's metrics than by other click tracking software. These faked clicks result in much higher advertising bills for an advertising company, which has caused many advertisers to question Facebook's security precautions.
Click fraud occurs when an individual, group or entity registers a large number of illegitimate hits to a pay-per-click ad to ramp up competitors’ advertisement costs or to increase their advertisement revenue. In many cases, the fake clicks are generated by a script or bot that requires no human intervention to run and exists only to incur greater fees on advertisers.
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Seeger Weiss, LLP is currently investigating claims for a potential class action against Facebook relating to advertising click fraud. If you are an advertiser on Facebook who has seen a significant increase in the clicks reported to you by Facebook, and have noticed a discrepancy between their reports and other tracking software or your own log files, and you would like to speak with an attorney regarding your potential rights, please fill out the contact form below, or call us toll-free. Attorney consultations incur no obligation on your part. All initial consultations are free of charge and do not create an attorney-client relationship. Seeger Weiss LLP has office locations in New York, New Jersey, Pennsylvania, and Oklahoma and its attorneys are available to practice in courts throughout the country.
Link To Lawyer Seek's Facebook Click Fraud Content: <a href='http://www.lawyerseek.com/Practice/Consumer-Protection-C21/Facebook-Click-Fraud-P218/'>Facebook Click Fraud: Lawyer Seek</a> |
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